qualitative and quantitative research

Qualitataive and Quantitative Research


Writing a perfect dissertation involves a lot of evaluations. Occasionally your supervisor asks you for updates and will discuss the settings and how the writing is progressing with you. Surely this question will also happen to you in the race: “Try to do quantitative research on this topic” or “Here, focus on qualitative research” But what does it ever mean? Don’t worry, that’s what we’re here for!

We assume that qualitative and quantitative research is two complementary ways to associate in your thesis and serve to obtain in-depth and analytical results. For these two methods to produce the best results in your surveys, it is important to understand the differences between them. Let’s analyze them together.

Differences between qualitative and quantitative research

Qualitative research:

  • Collects information on motivations, thoughts and attitudes
  • Serves to deepen some issues
  • Enriches the thesis with impressions, points of view, opinions
  • Goes deep into the topic of your thesis
  • It doesn’t just collect and classify information

Quantitative research:

  • Provides figures
  • Map the overall points of the thesis
  • Collects “naked and raw” information
  • Collects the figures
  • Processes statistical data
  • Processes structured data

From this first reading clear information comes out about it. You can’t go wrong:

  • Qualitative research can give your thesis a touch of “personalization” and characterization of the same
  • Quantitative research will give you an overview of your dissertation

How to distinguish between qualitative and quantitative research

Nothing difficult, in short, just distinguish the two methods without forgetting that one does not exclude the other, indeed, they go in perfect symbiosis!

How are Qualitative and Quantitative used? And when?

Let’s imagine, during your degree thesis that you have to formulate a hypothesis. In this case, qualitative research is perfect because:

  • Will give you detailed information on the subject
  • It will analyze what the problems, advantages, opportunities and risks are


Here’s how you can set up your qualitative research

  • Step 1:Indicate how many sources (interviews, testimonies on the topic) you have acquired and how you reported them on the thesis
  • Step 2:Discuss the results obtained and, to do so, start from the list of topics you have covered for your research
  • Step 3:Highlight the elements related to each topic you have worked on and explain why these elements are important in your research
  • Step 4:Briefly explain why you arrived at those results and what their role is within the topic
  • Step 5:Take a step back and review everything: in this way you ensure the connection between the various topics (everything must flow and make sense!)
  • Step 6:What is left over, don’t throw it away! Maybe add an appendix

Here is an example: 

“Is the trap a musical phenomenon or an art form? Of the young people interviewed and invited to respond to this survey, the majority wanted to clarify that trap is not a sub-genre of rap but a very specific musical genre. It would be reductive to consider trap a sub-genre of rap because various aspects related to the use of the bases, rhymes, verses have been considered. An enthusiast of the genre added that “The trap has a very specific message that (… ..) is distinguished from American rap (…) because it has as its characteristics the (… ..) and right here the (….) etc .etc. ” So trap is a precise musical genre that derives from traditional rap, has those bases and that social idea but differs from the messages and the historical period etc. ”


Let’s move on to analyze the quantitative research method: 

  • Step 1: Explain how the analysis of the topic was born and how it was addressed
  • Step 2: Demonstrate the results of the analysis with numbers and facts: use simple language
  • Step 3: Discuss the results of the analysis
  • Step 4: Create Sub-questions Step
  • Step 5: If you find it effective, to your liking, insert figures (graphs, tables etc.) if they give value to the research: you don’t have to explain the point by point but you only need them indicatively.
  • Step 6: As with qualitative research, double-check everything!

You now have an extra weapon to finalize a flawless degree thesis. Good job!

If you still need help with writing your thesis, contact us for advice. We are available every day of the week! Ask for online assignment help services.



Looking for a similar assignment? Get help from our qualified experts!

Order Now